9 Comments

    9 thoughts on “Facebook Watch Party vs Live: Two Powerful Tools to Build Engagement”

    1. Tammy says:

      Great article Jena! I’m considering trying this, but want to get better with my Facebook Live first. I am curious though, if at the ‘Watch Party’ does the ‘host’ (or person who created the recording) attend as well to answer any questions and comment? I would think there would be great value in the host attending but was not sure if you just set it up and let it run while all who attend interact?

      Thanks!

      1. Jena Kroeker says:

        Thanks, Tammy! Yes, from what I understand, the host controls the video playback and can fast-forward, add, or skip videos, and can also comment and reply to the viewers in real time. There’s also an option to add a co-host in case the host needs to step away from the computer at any time.

        1. Tammy says:

          Thanks Jena – I would love to try it and hope to in the near future! Great writing – as always, Jena!

    2. Pam A. says:

      Thanks for this article, Jena! Trying my hand at Facebook Live broadcasts was a leap of faith, but I’d never researched Facebook Watch parties. It may be worth my time to explore that option since I already have a small collection of “live” videos already.

      1. Jena Kroeker says:

        I’m glad you enjoyed the article, Pam! A Facebook Watch Party is definitely a good option to try if you have a collection of live videos. And congratulations on taking that leap of faith to do Facebook Live! It’s such a valuable way of reaching your audience.

    3. Karen says:

      Thanks for the article, Jena! I’ve been curious about the “watch party” every time I schedule a video (not doing ‘lives’ yet). Great way to reach our audiences!

      1. Jena Kroeker says:

        Thanks, Karen! Yes, it definitely has a lot of potential to reach our audience, and I like how it could also build a feeling of community among audience members too.

    4. Jena, I’ve made 100s of thousands already using Facebook Live to boost my brand and presence as a financial strategist. My hunch is that Watch Party is going to be the next big wave. A few questions — can Watch Party replace webinars? How would you weigh the pros and cons? Could I create a paid for group that people could join for a series of Watch Parties to boost their financial iq?
      Also could you let me know the diff between Watch and Watch Parties. Gary Vee says to double down on Watch — the tv show side of FB but I don’t know yet how to even start a Watch show. Any ideas?

      1. Jena Kroeker says:

        Thanks for sharing your thoughts, David! Here are some answers to your questions:
        – No, Facebook Watch Party doesn’t replace webinars. Creating webinars with Zoom or another tool gives you more freedom and functionality than relying solely on Facebook’s Watch Party function.
        – Yes, you could create a paid-for group that people could join for a series of Watch Parties to boost their financial IQ. It would be similar to the Freelance University Facebook Group we created for people with paid memberships to Freelance University.
        – Facebook Watch is like having your own TV Channel, while a Watch Party is like having clients over to watch your TV shows. If you’d like to begin creating a Facebook Watch show, you could join the Facebook for Creators community: https://www.facebook.com/creators#.
        Hope this helps!

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