The Website Set Up Class with Brian Hall
How do you set up a great website for your freelance business? Today our guest is Brian Hall, a conversion optimization consultant. He’s helped big brands like Udemy, L’Oreal, and Ghirardelli increase their website revenue and now helps small business owners and freelancers improve their website strategy.
Join us as we discuss the single most important element of a successful freelance website and recommended platforms to choose from. We’ll also share some effective alternatives to help you keep it simple and still reach your target audience!
[0:00] Introduction to Brian Hall and the topic of setting up a great website for your freelance business or your clients – Brian explains how he started freelancing/consulting and where he’s at today.
[4:32] How Brian’s transition to freelancing finally worked – Brian shares three important things that contributed to his success.
[6:39] Craig describes his experience starting a business while implementing similar strategies – the importance of joining a mastermind group and lowering your cost of living to give yourself a longer runway.
[8:28] Should freelancers have a website today – Brian shares his thoughts about whether or not you need one and how it can help you.
[10:25] How your choice to set up a website depends on what focus you want to have – Craig explains how creating a branded website doesn’t have to be complex these days.
[11:12] The most important elements of a successful freelancer website – Brian describes the one important element that’s worth 80-90% of your attention.
Three Basic Types of Offers (Calls to Action) for You to Choose and Optimize
[12:18] #1 A scheduling embed or calendar link – so people can book time to talk to you so you can sell them your services.
[12:30] #2 A “contact me” form – so people can send you a message.
[12:46] #3 A lead magnet or newsletter – so people can read or download something of yours.
[13:24] How a website differs from a resume – Craig explains how a website needs to focus on an offer and the headline. Brian describes how the headline wraps up with the offer to attract your audience.
[15:35] Personal branding – Brian explains whether an “About Page” is necessary and important. Craig shares an example of how some people include anecdotes on their LinkedIn profile to showcase their personality.
[18:49] One of the best reasons to have a website – Brian explains how it gives you the opportunity to be yourself, express yourself, and share things about yourself.
[19:39] The need for a balance between being fun and offering value – how you need to decide how to serve your audience best on social media.
[21:05] How it’s good to experiment with social media platforms and trends – the importance of noting the outcome and putting your effort into the offer on your website.
[23:00] The recommended website platforms for freelancers to consider – Brian suggests questions to ask yourself to help determine what type of platform you need.
[23:28] Platforms for a one-page website – Brian lists the elements you need and a common platform that would work.
[24:23] Platforms to help you focus on lead magnets and an email list – Brian suggests tools that support marketing automation and lead magnet download by letting you create a landing page.
[25:00] The importance of considering different options and starting with the thing that’s closest to your offer – Brian explains how there’s no single recommendation for a multi-page website platform.
[26:20] The value of WordPress – Craig explains how getting to know WordPress better gives you the option of offering WordPress services to clients.
[27:11] The importance of following your joy – Brian shares his insights on WordPress and the additional elements you need to think about. He also proposes another way to choose a platform.
[28:42] The importance of keeping it simple – how you can start with a simpler platform and then transition to a more complex website later on. Craig and Brian discuss how building a website helps but can also become a distraction from building your business and networking.
[30:42] How the energy you spend thinking about your offer is not wasted if you later redesign your website or migrate to a different platform
[32:27] How “ugly converts” don’t matter – Brian and Craig advise against worrying that your website set up will cost you business.
[33:51] When does design matter – Brian explains how the design can get in the way of people finding your offer on the website.
[34:20] How to access Brian’s recommended resources and offers
[36:05] How to level up your skills and access free resources at Freelance University
Resources and Tools Discussed in this Episode:
Learn more about Brian Hall:
Resources and Tools:
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