The Business Planning Class
How well are your regularly reviewing the growth and success of your business? As we begin a brand-new decade, it’s especially important to look at where we’ve come from and plan where we’re going. Join me as I outline 10 business areas you’ll want to evaluate to ensure your long-term success!
[0:38] Craig looks back on his business and shares what he’s learned over the past 10 years. He introduces the topic of the podclass and discusses the importance of planning for success at regular intervals.
10 Areas to Plan for Success in Your Business
[5:48] #1 Mindset – How a healthy mindset leads to a healthy business and vice versa. Craig provides a list of important questions to ask yourself.
[9:30] #2 Business Growth – Quantitative questions and examples to help you evaluate this area so you can set strategic goals for 2020!
[11:23] #3 Technology – How to do an inventory of all the apps and tech tools you’re using. Craig discusses the importance of streamlining tools and choosing new ones if needed.
[12:59] #4 Online Presence – How online presence is broken up into two areas and how to evaluate each area.
[16:31] #5 Fulfillment – How this area is more qualitative and involves your feelings toward your business. Craig recommends key questions you should ask yourself.
[18:10] #6 Work-Life Balance – A difficult balance to maintain. Craig shares how he has worked to manage this work-life tension in his own household and provides questions to ask yourself to evaluate this important area.
[20:30] #7 Core Services – How to evaluate your services and determine any changes that need to be made. Craig also suggests strategies to evaluate and increase your rates.
[22:57] #8 Marketing – The importance of regularly marketing your business. Craig describes four important areas to review.
[28:39] #9 Systems – How to evaluate your business’s back end. Craig shares examples of the types of systems to look at.
[30:07] #10 Professional Development – The importance of being a relentless learner. Craig suggests ways to quantify the types of learning you’ve done over the past year.
[31:55] Recap of the 10 Business Areas
[33:41] How to find out more about Freelance University and its next upcoming intake
Resources and tools discussed in this episode:
Quote from Biz Stone: “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.”
Quote from Earl Nightingale: “People with goals succeed because they know where they’re going.”
The 12 Week Year by Brian P. Moran
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