The Marketing with Content Class with Julia McCoy
During the COVID-19 pandemic, we’ve seen digital content consumption increase like never before, leading to significant growth in freelance opportunities. Today I’m joined by Julia McCoy, who will teach you a 4-step process for building a content marketing system in your freelance business. We’ll share important content marketing strategies so you can grow your influence, client base, and income streams!
Podcast Outline:
[0:47] Introduction to Julia McCoy and the topic of content marketing – Julia describes how she started her freelance journey and where she is today.
[5:40] How Julia’s book Skip the Degree illustrates how passion and opportunities led to an important pivot in her career and freelance journey.
[7:02] How the freelance movement is growing exponentially during the COVID-19 pandemic with increased digital content consumption – Julia and Craig discuss how this trend will continue with remote work going mainstream.
[12:25] How picking a content channel allows freelancers to leverage their expertise – Julia and Craig discuss the concept of mastery and share some important content marketing strategies (e.g. the website first approach) that build trust in your audience.
[18:17] The importance of consistency and how you’ll see success with content over time – how content is a long game and builds an enduring freelance business.
[19:46] Getting started with a content marketing initiative – Julia recommends a process you can follow to achieve success and create your own self-started career based on your passion (the 4 L’s).
[23:04] The value of mentorship – how students at Freelance University come for the courses but stay for the mentorship and support.
[24:11] Further steps to levelling up once you have the skills, the mentor, and the knowledge – how you can build a legacy and create something that’s rewarding as you pick a channel and delegate the rest.
[26:44] Final insights for freelancers who want to have a great year in 2021 – how the freelance market and opportunities will help you thrive and how it’s important to stay in your “zone of genius.”
[28:41] How you can grow your freelance business and seek opportunities that bring other streams of income.
[29:52] Where to learn more about Julia McCoy
Resources and tools discussed in this episode:
Learn more about Julia McCoy:
Julia’s websites:
Julia’s book on Amazon:
Skip the Degree, Save the Tuition
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