Jena Kroeker 
Have you ever felt stuck in your freelance business? Maybe you want to move forward, but you have no idea how. Or you’re moving forward, but not in the direction you hoped for, and you don’t know how to get off the path. That “stuck” feeling can be frustrating. Especially when, on the outside, things … Read more
Have you heard the phrase “Freedom 55”? It was an advertising slogan for the London Life Insurance Company, popularizing the notion of retiring at the age of 55. In one Canadian commercial, a young man travels through time and jogs beside his older self on a tropical beach. As the two converse, he’s stunned to … Read more
When you hear the words “discovery call,” how do you feel? Do you get sweaty palms and a racing heart? If so, you’re not alone. For many of us, just thinking about it makes us say, “Oh, great — this is where I’ll discover how tongue-tied I can get on a call.” It feels like … Read more
Deciding how to price yourself as a freelancer reminds me of the time I saw a $51 brownie in a store. Not a box of brownies. Not a whole pan. A single brownie. And with classic understatement, my husband showed it to a cashier and said, “This brownie is a little overpriced.” We knew it … Read more
One thing’s for certain — freelancing involves a different way of thinking. A different lifestyle. Different freedoms. And all this is powered by a particular mindset, one that calls us to “think like a boss.” If you’ve worked in a corporate job or other type of employment, you’ve most likely had a boss. And each … Read more
Imagine you’re standing, plate in hand, in front of an enormous buffet, a tantalizing array of … freelance careers! You see them all laid out before you, so many interesting choices, and you aren’t sure which one to try out first. That’s what the freelance industry can feel like sometimes. The number of choices is … Read more
