The Winning Proposal Class with Eman Zabi

Podcast > The Winning Proposal Class with Eman Zabi

The Winning Proposal Class with Eman Zabi

How do you create proposals that turn into ideal clients? Today our guest is Eman Zabi, the founder of Scribesmith, a copywriting agency, and Terrain, an online learning business. She warns of mistakes you can make with proposals and suggests valuable tips for building a personal connection with potential clients. Join us as we discuss the best ways to ensure you deliver a winning proposal that has both relevance and excellence!

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Podcast Outline:

[0:00] Introduction to Eman Zabi and the topic of creating winning proposals that turn into ideal clients – Eman tells the story of how she got into the freelance space.

[4:52] The benefits of fast-tracking skill development with bite-sized training

[5:56] The topic of proposals – Craig explains how the freelance marketplace industry is growing and shares an example that illustrates the importance of writing a relevant proposal.

Mistakes We Can Make with Our Proposals

[7:39] #1 Generic proposals – Eman suggests practical ways to avoid making this mistake so that you address the client’s priorities.

[9:29] #2 Incorrect tone – Eman and Craig stress the importance of tailoring your voice to the level of the company and brand you’re applying to.

[11:24] #3 Grammar errors – Craig explains the importance of delivering a proposal with excellence.

[12:33] #4 Lack of professionalism – Eman shares examples illustrating the need to follow instructions.

[13:30] #5 Lack of work experience – Eman recommends ways to establish credibility by sharing appropriate work experience.

[14:02] #6 Lack of process – Eman and Craig emphasize the importance of talking about your process in a concise way.

[15:26] Elements we should include in a winning proposal – Eman lists the crucial elements that will win over a potential client. She and Craig share examples of proposals that contain these elements.

[18:23] The question of proposal templates – Eman discusses the benefits of using proposal software.

[20:47] How a personal connection is made in the initial email – Eman outlines the steps involved in connecting with a potential client before sending a proposal.

[22:45] How to submit a proposal when you aren’t able to make a personal email connection – Eman and Craig suggest tips for researching a company and making a good impression when you’re applying through a marketplace.

[26:08] The use of Loom and video in the context of proposals – Eman and Craig discuss when a video would be effective and when it wouldn’t.

[28:40] How proposal creation can become a repeatable process that helps you win clients

[29:19] How to get to know Eman

[30:04] How to learn more about Freelance University