The Transferable Skills Class with Janine Kelbach
How do you bring your previous transferable skills and experience into the exciting new world of freelancing? Today our guest is Janine Kelbach, the CEO of Write RN and host of the Savvy Scribe Podcast. She is a long-time nurse, educator, author, and freelance health content writer who knows a lot about transitioning to freelancing after having a long-term career.
Join us as we discuss the top soft skills that can be transferred to freelancing and the top niches that are in demand in 2023. We guarantee this class will have a positive impact on many of you and encourage you to get started with your own freelancing career or side hustle!
[0:00] Introduction to Janine Kelbach and the topic of bringing your transferable skills to the world of freelancing – Janine tells the story of how she started nursing and then pivoted to her new freelancing life.
[3:33] The issue of burnout – how it caused many nurses to retire or choose a different career. Janine explains her experience as a nurse and describes how the challenges of a nursing career affected her and her colleagues.
[7:20] How burnout affects people in all sorts of careers – Janine describes her journey and how she helps nursing students figure out how to become freelancers.
Soft Skills That Can Be Transferred to Freelancing
[12:12] Self-motivation – how a good work ethic is necessary and is the hallmark characteristic of an entrepreneur vs. employee mindset.
[15:20] Professionalism – how you need to be professional on your website and in all your communications with clients.
[15:40] Cultural Awareness – things to be aware of when you work with a global audience.
[16:02] Detail-oriented – how you need to be detail-oriented to get through a lot of projects.
[16:20] Compassionate – how you must have a heart for people.
[17:03] Critical Thinking – the importance of thinking outside the box to solve problems.
[17:27] A Good Communicator – how it involves speaking well and having a way with words.
[17:38] Empathetic – how it’s similar to having a compassionate side.
[17:47] Problem Solving – the importance of thinking on your feet to help clients quickly.
[18:10] Respectful – how it’s related to professionalism and involves communicating to others with respect.
[18:24] Innovator – how it’s necessary if you’re going into a creative field.
[18:39] Lifelong Learner – how all of us should have this soft skill if we’re going into business because the technical world is constantly changing.
[18:58] Strong Work Ethic – how it involves being motivated to work and committed to sticking with it.
[19:13] Organization – how it’s something all of us struggle with.
[19:27] Productive – how it ebbs and flows but involves getting things done throughout your week.
[19:45] Networking – how it involves connecting with people and is crucial for getting clients.
[20:08] Recap of the top soft skills that can be transferred to freelancing
[20:36] The importance of assessing your strengths and finding areas you can develop more – how some can be instrumental in your success and some can be an Achilles’ heel.
Top Freelancing Areas That Are in Demand in 2023
[23:16] #1 Web Design – perfect for people who like to put things together and aesthetically design them.
[23:58] #2 Copywriting – as people are starting their own businesses, they need help with the copy on their website.
[24:11] #3 Search Engine Optimization (SEO) – has always been in demand and is necessary for content writers.
[24:41] #4 Graphic Design – involves putting things together with matching colors and fonts.
[25:11] #5 Social Media Marketing – an easy skill for people who are creative and detail-oriented.
[25:42] #6 Ecommerce – involves selling things online through websites that need descriptions and pictures.
[26:00] #7 Data Analytics – a brand-new area that’s increasingly in demand and requires you to be detail-oriented and tech-savvy.
[26:47] #8 Video Production – video is huge, meaning you could have many retainer clients.
[26:59] #9 Bookkeeping – good for people who like numbers and spreadsheets.
[27:14] #10 App Development – involves high-tech code work.
[27:22] #11 Artificial Intelligence – an up and coming area that involves application development and software tools.
[27:39] #12 Excel – anything with Excel is still “excelling” in 2023.
[28:21] #13 Customer Service – how it’s a great area to transfer skills into and helps provide a stable income. Craig explains that the very first hire of a small business, especially an online business, is typically in customer support.
[29:30] #14 Virtual Assistance – how you can niche down to a specific product by providing virtual assistance for clients who need help with certain tools. Craig explains how virtual assistance is more than just a remote administrative role now.
[30:51] How to start a side hustle if you’re busy with a job or family – Janine shares strategies to help you make the most of your time and move you forward with your side hustle.
[34:28] How your side hustle depends on intentionality – Craig shares strategies that involve using dedicated hours to make progress in your business.
[35:50] How to learn more about Janine and the work she’s doing
[37:17] How to learn more about developing technical skills and building a side hustle at Freelance University
Resources and Tools Discussed in this Episode:
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Connect with Janine:
Resources and Tools:
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