The Specialty Niche Class with LaToya Russell
Have you considered finding a specialized niche so you can add new clients and expand what you’re doing with current clients? Today we’re joined by LaToya Russell, founder of Quitting Corporate™ and The OBM Office, who unpacks strategies and tips for making the transition to a specialized, in-demand service. LaToya has discovered her specialty niche, and in this episode, she inspires you to figure out yours!
Podcast Outline:
[0:38] Introduction to LaToya Russell and the topic of finding a specialized niche – LaToya shares her story and how she got started as an Online Business Manager (OBM).
[4:32] Some of the fears people have about switching to a specialized niche – LaToya and Craig discuss common reasons why people think they shouldn’t specialize and compelling reasons why they should.
[8:36] How “Software as a Service” (SaaS) is a great specialty to offer as a freelancer or VA – Craig and LaToya explain the benefits of niching down into this service.
[10:18] Specialty niches that are in demand in the automation/technology space and beyond
Strategies for making a successful transition to a specialty niche
[11:59] Stagger your transition – strategies and reasons why you should choose certain clients rather than blasting notifications to all your clients.
[16:17] How to navigate the challenge of offering generalist VA services and specialized automation services to the same client – strategies and examples for pricing each type of service.
Final thoughts and tips for those who are ready to specialize in a niche
[17:46] #1 It’s okay not to know exactly what you want to do – examples that illustrate the importance of being able to try a speciality and change it if necessary.
[19:03] #2 Have meaningful rates – the importance of taking it step by step.
[19:59] The types of clients LaToya works with – the stage they’re at and the specific needs they have.
[21:15] How to learn more about LaToya
Resources and tools discussed in this episode:
Learn more about LaToya Russell:
Infusionsoft (now known as Keap)
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