The Recession-Proof Freelancer Class with Carol Tice
Today’s topic is of the utmost importance in these unprecedented times. I’m joined by Carol Tice, who shares insights about what it takes to become a recession-proof freelancer. Carol knows a lot about how to build a thriving freelance business in the midst of a major recession. She shares key strategies that you can employ right now to make sure you’re building the best business, even in the midst of a global pandemic!
[0:46] Introduction to Carol Tice and the topic of building a recession-proof business
[2:17] How Carol started freelance writing and became passionate about teaching writers to make a living online
[8:29] The lack of community and online training years ago – how Carol recognized and addressed that gap
[9:15] How many writers have a poverty mentality – what’s necessary to overcome that vision. Carol explains how stasis is the bad scenario, but change brings opportunity.
[10:57] Introduction to the topic: How are we thriving as freelancers in the midst of an unprecedented global pandemic that has economic implications?
[11:45] What Carol sees happening for the gig economy during this global pandemic – she describes the types of businesses that are busy right now, reopening and pivoting.
[13:39] The big things Carol learned in the past recession that are applicable now – who’s currently positioned to be a winner
[14:27] Insights from Carol’s ebook: The Recession-Proof Freelancer – Carol discusses the big things to remember during hard times and which industries are the winners.
[18:10] How to develop a marketing discipline and the importance of not taking clients for granted – Carol explains how to use LinkedIn and virtual conferences to find leads and quality clients
[20:58] How to avoid the “underworld of freelance writing” in a recession, leaving commodity clients and entering the world of value clients
[24:42] Should freelancers discount prices – how to do it strategically as a form of marketing or as an introductory rate
[26:40] The importance of big content creation projects – why book ghosting has boomed on sites like Reedsy as people think about the big picture and leaving a legacy
[29:50] How online education and digital products are fueling the need for writers and freelancers to power clients’ businesses
[30:25] The big takeaway – how business is not going back to the way it was
[31:01] The importance of aligning yourself with people who are like-minded and have a long vision that the new normal could be better than you thought – Craig and Carol explain the importance of having a community of business-focused freelancers who are serious about what they’re doing and have positive energy.
[34:34] How to get to know Carol and what she’s doing right now
Resources and tools discussed in this episode:
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