Three Keys to Building Profitable Packages with Lisa Wells
Date: 20 March, 2019
In this class we talk about building profitable packages for your business. As you probably know, building service packages can be a difficult task that is hard to get right. Our expert instructor today, Lisa Wells, will show you how you can both save time and make money by transforming your services into profitable packages. She will unpack three simple steps to building the right kind of packages now!
[0:00] – Opening thoughts
[0:40] – Introduction to Lisa Wells
[1:56] – Lisa tells her “Freedom Story”
[6:31] – Introduction to the topic of “Building Profitable Packages”
[7:25] – Why Lisa thinks it’s important for freelancers to consider packaging their services
[10:18] – How packages help freelancers save time and make more money
[11:58] – The importance of specializing when marketing packages
[12:54] – “Three Simple Steps to Building Your Perfect Package”:
– [13:34] – 1) Know your value.
– [17:31] – 2) Create packages that appeal to different segments of your market.
– [25:34] – 3) Use Lisa’s “Lifestyle Formula” to price packages.
[31:58] – How to build custom packages
[35:16] – How to connect with Lisa and access a Free Gift
Resources Discussed in this Episode:
Connect with Lisa at https://lisarwells.com/
Free Gift for podcast listeners at https://lisarwells.com/FreeUGift
– Client Benefit List
– Training Video
– “The Art & Science of Naming Your Packages”
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