Three Keys to Building Profitable Packages with Lisa Wells
Date: 20 March, 2019
In this class we talk about building packages for your business. As you probably know, building service packages can be a difficult task that is hard to get right. Our expert instructor today, Lisa Wells, will show you how you can both save time and make money by transforming your services into profitable packages. She will unpack three simple steps to building the right kind of packages now!
Guest Biography:
Lisa R. Wells is a marketing, operations and systems guide for female coaches, consultants, and virtual assistants. As a consultant and trainer since 2005, Lisa currently offers time-saving forms, planners, and ebooks, as well as practical courses to grow your business, package your services, and simplify the marketing and technical side.
Lisa is also a military spouse and mom to sons, Eddie and Brett, and fur-babies Lucy and Molly. Originally from Southern California, she feels at home now in North Carolina but loves working remotely with clients all over the country. In her free time, she loves true crime podcasts, spending time on her sailboat, and breakfasts at greasy diners. You might also find her enjoying fireflies and lightning storms because – forget sunny days – cold and rainy ones are always when the magic happens!
Podcast Outline:
[0:00] – Opening thoughts
[0:40] – Introduction to Lisa Wells
[1:56] – Lisa tells her “Freedom Story”
[6:31] – Introduction to the topic of “Building Profitable Packages”
[7:25] – Why Lisa thinks it’s important for freelancers to consider packaging their services
[10:18] – How packages help freelancers save time and make more money
[11:58] – The importance of specializing when marketing packages
[12:54] – “Three Simple Steps to Building Your Perfect Package”:
– [13:34] – 1) Know your value.
– [17:31] – 2) Create packages that appeal to different segments of your market.
– [25:34] – 3) Use Lisa’s “Lifestyle Formula” to price packages.
[31:58] – How to build custom packages
[35:16] – How to connect with Lisa and access a Free Gift
Resources Discussed in this Episode:
Free Gift for podcast listeners (what you get):
– Client Benefit List
– Training Video
– “The Art & Science of Naming Your Packages”
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