The Personal Branding Class with Christine Lieu
Today we’re talking about personal branding for freelancers — how do we brand ourselves in a way that attracts our ideal clients? Join us as Christine Lieu explains how to cultivate a distinctive and compelling personal brand for our freelance business. And discover how quirks are actually superpowers that help you stand out and define the key characteristics of your brand!
Podcast Outline:
[0:45] Introduction to Christine Lieu and the topic of personal branding
[2:24] Christine tells her freedom story – how she got started and built her own freelance branding business.
[4:55] The challenge of trading a corporate lifestyle for a lifestyle business – how it’s not easy, but the benefits are immeasurable.
[5:41] The definition of a personal brand and why it’s important for freelancers – how it’s a process, but it takes refinement to make yourself distinctive.
[7:37] The benefits of freelancers spending time on their branding – Christine shares a list of intangible aspects that are often overlooked but should be included in branding.
[8:44] How building a brand is a progression – a helpful analogy to think about when deciding to invest in branding.
[12:08] Some common pitfalls or mistakes businesses or freelancers might make with their branding.
[15:11] How to meld your professional side with your personal side to attract certain types of clients to your business – how it’s a controversial topic, but quirks are some of the biggest superpowers and magical traits that help you stand out and define the key characteristics of your brand.
[18:56] The role of social media in cultivating personal brands – how personal and business aspects blend together to create your brand.
[19:34] Steps and strategies to figuring out your personal brand – how to pause and audit aspects like visuals (e.g. color and font choices) and the experiential side (the customer journey).
[23:13] Quick tips for creating an About Page that attracts your audience and shines a spotlight on your brand – how to decide what’s appropriate to share to make a connection point.
[27:32] How to learn more about Christine Lieu and her work.
Resources and tools discussed in this episode:
Learn more about Christine Lieu:
Instagram series – 3 things to consider when creating for Instagram
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