The Personal Branding Class with Christine Lieu
Today we’re talking about personal branding for freelancers — how do we brand ourselves in a way that attracts our ideal clients? Join us as Christine Lieu explains how to cultivate a distinctive and compelling personal brand for our freelance business. And discover how quirks are actually superpowers that help you stand out and define the key characteristics of your brand!
[0:45] Introduction to Christine Lieu and the topic of personal branding
[2:24] Christine tells her freedom story – how she got started and built her own freelance branding business.
[4:55] The challenge of trading a corporate lifestyle for a lifestyle business – how it’s not easy, but the benefits are immeasurable.
[5:41] The definition of a personal brand and why it’s important for freelancers – how it’s a process, but it takes refinement to make yourself distinctive.
[7:37] The benefits of freelancers spending time on their branding – Christine shares a list of intangible aspects that are often overlooked but should be included in branding.
[8:44] How building a brand is a progression – a helpful analogy to think about when deciding to invest in branding.
[12:08] Some common pitfalls or mistakes businesses or freelancers might make with their branding.
[15:11] How to meld your professional side with your personal side to attract certain types of clients to your business – how it’s a controversial topic, but quirks are some of the biggest superpowers and magical traits that help you stand out and define the key characteristics of your brand.
[18:56] The role of social media in cultivating personal brands – how personal and business aspects blend together to create your brand.
[19:34] Steps and strategies to figuring out your personal brand – how to pause and audit aspects like visuals (e.g. color and font choices) and the experiential side (the customer journey).
[23:13] Quick tips for creating an About Page that attracts your audience and shines a spotlight on your brand – how to decide what’s appropriate to share to make a connection point.
[27:32] How to learn more about Christine Lieu and her work.
Resources and tools discussed in this episode:
Learn more about Christine Lieu:
Instagram series – 3 things to consider when creating for Instagram
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