The New PR Class with Brittney Lynn
How do you leverage traditional and digital PR to land new clients and to grow your opportunities? Today thought leader Brittney Lynn shares important insights on how you can leverage PR to build your freelance business and add clients. Join us as we discuss tips for overcoming imposter syndrome and ways you can offer services in the PR space!
[0:48] Introduction to Brittney Lynn and the topic of leveraging PR to build your freelance business and add clients
[1:47] Brittney shares her story – how she got involved in the PR space.
[5:40] What PR looks like for a freelancer in a digital age – recommendations for when you’re just getting started and building your client list.
[9:54] How to overcome imposter syndrome – how it’s common with successful entrepreneurs and steps you can take to lessen it.
[13:22] How PR could be a launching pad that leads to other opportunities that diversify your business and provide a more lasting, organic reach than paid advertising.
Steps to Move Forward with a PR Plan to Land New Clients
[16:55] Know where your ideal customer’s audience is spending time – how to find the right podcast to pitch and how to focus on the audience. Brittney shares specific advice for making a pitch stand out.
[23:44] Some hallmark characteristics of a good pitch – how to make a pitch concise, personal, clear, and captivating. Brittney gives specific examples of ways you can form your pitch.
[29:06] How writers can prepare themselves to be published in a big publication – examples of ways you can showcase your work and network with other freelance writers.
[32:00] How building a virtual team is a big growth area – tips to know what topics are hot and what you should pitch yourself on.
[34:51] What VAs could do as a service for the PR space – how it’s going to become more and more popular as podcasts grow.
[38:54] How to get to know Brittney Lynn
Resources and tools discussed in this episode:
Learn more about Brittney Lynn:
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