The Client Attraction Class with Hugo Finkelstein
How do you land your first client when you’re just starting out as a freelancer? And if you have an established business, how do you continue to approach and attract clients? Today I’m joined by Hugo Finkelstein, co-founder and CEO of Rise. He’ll teach us some unique and effective ways to reach out to clients, add value, and attract them to our businesses and services!
Guest Biography:
Hugo Finkelstein is the co-founder and CEO of Rise, an independent talent network and service marketplace for designers and writers. He was previously at LGO Launch, a marketing and consulting agency for blockchain-based projects.
Podcast Outline:
[0:48] Introduction to Hugo Finkelstein
[1:30] How Hugo got started as a freelancer and why he’s passionate about serving the freelance community
[3:42] In light of the global pandemic, why this is an ideal time to become a freelancer – Hugo and Craig share examples of how businesses need help from freelancers and how the interest in remote work is growing.
[6:35] How the freelancer’s entrepreneurial mindset differs from that of an employee – Craig and Hugo explain how the freelance mindset provides freedom and benefits companies.
[8:43] Why freelancers struggle with attracting and approaching clients – Hugo and Craig describes the skills freelancers need to attract clients and approach them in the right way.
The Dos and Don’ts of Approaching Potential Clients
[12:30] #1 Warm intro or referral – how this is the best option for attracting clients.
[13:22] #2 Cold emailing and cold messaging – the dos and don’ts of using this method. Hugo explains how to craft messages differently to gain a better response from potential clients.
[14:22] #3 Building your own profile and brand – how this phase precedes the other approaches. Hugo describes the elements you need so you can give a concrete impression to potential clients.
[14:54] How new freelancers can approach clients if they lack experience
[17:22] How to effectively approach potential clients on LinkedIn – Hugo explains the two ways that have worked for him.
[19:59] How new freelancers should read about PR strategies and approaching journalists – Hugo explains how these strategies can help pique people’s interests.
[20:45] How one of the keys to attracting clients is to be visible – Craig explains how this can build a network for you.
[21:19] How to provide value by presenting yourself as an expert in your field – Hugo and Craig talk about the importance of creating content and give advice on how to choose your content medium.
[23:25] Final thoughts for freelancers who are struggling with the process of approaching and attracting clients – Hugo and Craig share some important tips that can help.
[25:25] What Hugo does at Rise and how freelancers can get connected with him.
Resources and tools discussed in this episode:
The Winning Discovery Call Workshop
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