The Client Attraction Class with Hugo Finkelstein
How do you land your first client when you’re just starting out as a freelancer? And if you have an established business, how do you continue to approach and attract clients? Today I’m joined by Hugo Finkelstein, co-founder and CEO of Rise. He’ll teach us some unique and effective ways to reach out to clients, add value, and attract them to our businesses and services!
Hugo Finkelstein is the co-founder and CEO of Rise, an independent talent network and service marketplace for designers and writers. He was previously at LGO Launch, a marketing and consulting agency for blockchain-based projects.
[0:48] Introduction to Hugo Finkelstein
[1:30] How Hugo got started as a freelancer and why he’s passionate about serving the freelance community
[3:42] In light of the global pandemic, why this is an ideal time to become a freelancer – Hugo and Craig share examples of how businesses need help from freelancers and how the interest in remote work is growing.
[6:35] How the freelancer’s entrepreneurial mindset differs from that of an employee – Craig and Hugo explain how the freelance mindset provides freedom and benefits companies.
[8:43] Why freelancers struggle with attracting and approaching clients – Hugo and Craig describes the skills freelancers need to attract clients and approach them in the right way.
The Dos and Don’ts of Approaching Potential Clients
[12:30] #1 Warm intro or referral – how this is the best option for attracting clients.
[13:22] #2 Cold emailing and cold messaging – the dos and don’ts of using this method. Hugo explains how to craft messages differently to gain a better response from potential clients.
[14:22] #3 Building your own profile and brand – how this phase precedes the other approaches. Hugo describes the elements you need so you can give a concrete impression to potential clients.
[14:54] How new freelancers can approach clients if they lack experience
[17:22] How to effectively approach potential clients on LinkedIn – Hugo explains the two ways that have worked for him.
[19:59] How new freelancers should read about PR strategies and approaching journalists – Hugo explains how these strategies can help pique people’s interests.
[20:45] How one of the keys to attracting clients is to be visible – Craig explains how this can build a network for you.
[21:19] How to provide value by presenting yourself as an expert in your field – Hugo and Craig talk about the importance of creating content and give advice on how to choose your content medium.
[23:25] Final thoughts for freelancers who are struggling with the process of approaching and attracting clients – Hugo and Craig share some important tips that can help.
[25:25] What Hugo does at Rise and how freelancers can get connected with him.
Resources and tools discussed in this episode:
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