5 Steps to Discovering a Profitable Niche in 2020
Date: 20 March, 2019
In this class we talk about how you can build a profitable niche in your business. This is one of the most commonly asked questions at Freelance University. “What niche should I choose?” “What niche is in demand?” “How do I know what type of service I should be offering?” Craig Cannings will answer all of these questions today and give you a free guide on the 150 best ways to freelance in 2020. You will also discover five practical steps you can take to build a profitable niche in your business.
Podcast Outline:
[1:04] – Introduction to the topic of freelance niches
[3:00] – Five Steps to Building a Profitable Niche in Your Business:
[3:36] – Step 1: Assess your current interests.
[6:06] – Step 2: Identify your top skills and see where your interests and skills overlap.
[8:10] – Step 3: Research potential niches.
[9:02] – Three types of niches:
– [9:13] – Client Niche
– [10:14] – Skill Niche
– [10:49] – Hybrid Niche
[12:29] – Introduction to 7 core categories in Free Guide: “150 Ways to Build a Profitable Freelance Business”:
– [13:42] – Digital Marketing
– [14:13] – Technology Support
– [14:54] – Online Business Management & Support
– [15:28] – Content Creation & Management
– [15:43] – Graphic Design
– [16:06] – Digital Media & Events
– [16:34] – Web Developer
[17:29] – Step 4: Test the niche.
– [18:07] – Four questions to ask:
– [18:15] – What do my clients say?
– [18:53] – What do my colleagues say?
– [19:40] – What do the stats say?
– [21:01] – What does Google say?
[23:01] – Step 5: Determine your core and complementary niches.
[26:57] – Summary of Five Steps to Building a Profitable Niche
[27:42] – Closing thoughts and instructions for accessing Free Guide
Resources and Tools Discussed in this Episode:
Access Free Guide: “150 Ways to Make Money From Home as a Freelancer.”
Email Marketing Platforms:
Other Tools:
2018 Social Media Marketing Industry Report by Social Media Examiner
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